Clara Stone is using Indie publicity platform Thunderclap for her upcoming August 15 release, Forever Kinda Love. It’s a very simple model where the user gathers supporters who do nothing more than use their Facebook, Twitter and Tumblr accounts to “sign-up” as supporters. On the day of the release, no muss, no fuss, the campaign will kick off and the supporters will blitz announcements without having to be part of some blog tour or undertaking a cray cray amount of posting and cross posting. Why do you care?

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